The Employer Brand: Bringing the Best of Brand Management to People at Work

The employer brand: Bringing the best of brand management to people at work
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Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Basket 0. Wyn Jenkins. Similar to brand advertising, the return on investment from employer branding efforts can be hard to measure. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. While brand-led culture change is often the stated desire of these programmes their focus on communication-led, marketing methods however, involving or experiential has been prone to the same failings of conventional internal marketing. Making the Connections.

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The Employer Brand: Bringing the best of brand management to

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12 items The employer brand: bringing the best of brand management to people at . campaigns to sell the benefits of the employer as 'a great place to work'. Case studies of big-name employer brand stories include Tesco, Wal-Mart, The Employer Brand: Bringing the Best of Brand Management to People at Work.

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