Develop Your PR Skills. Lucy Laville. Spending Advertising Money in the Digital Age. Hamish Pringle. Relationship Marketing. Martin Christopher. The Marketer's Handbook. Laurie Young. Principled Selling. David Tovey. Making the Connections. Bill Quirke.
Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Basket 0. Wyn Jenkins. Similar to brand advertising, the return on investment from employer branding efforts can be hard to measure. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. While brand-led culture change is often the stated desire of these programmes their focus on communication-led, marketing methods however, involving or experiential has been prone to the same failings of conventional internal marketing. Making the Connections.
HR Leadership. Linda Holbeche. Wendy Hirsh. Employee Engagement and Communication Research. Susan Walker. Effective Internal Communication. Lyn Smith. Managing Uncertainty. Michel Syrett. The Leadership Book. Mark Anderson. Life After Art and Design.
Sally Longson. Luke Ike. Strategic Customer Management. Nigel F Piercy. The Employer Brand. Helen Rosethorn. Managing Change Successfully: Flash. Bernice Walmsley. Marketing Logistics. The Marketing Century. The CIM.
FT Guide to Management. Ann Francke. ASDA Magic. David Smith. Tim Prizeman. Management Ideas. Sultan Kermally. Thought Leadership. Corporate Culture in Banking. Roger Claessens. Strategic Management and Business Analysis. Wyn Jenkins.
Christina Evans. Introducing Management in a Week: Teach Yourself. Martin Manser. The Growth Drivers.
Andy Bird. The Agile Leader. Simon Hayward. Change Management Revised Edition.
Managers and Leaders Who Can. Ruth Spellman.
12 items The employer brand: bringing the best of brand management to people at . campaigns to sell the benefits of the employer as 'a great place to work'. Case studies of big-name employer brand stories include Tesco, Wal-Mart, The Employer Brand: Bringing the Best of Brand Management to People at Work.
Instant Manager: Managing Change. The Committed Enterprise. Hugh Davidson. Strategic Brand Engagement.
John G Fisher. Gower Handbook of Internal Communication. Marc Wright.
Brand Vandals. Steve Earl. Perfect Customer Care. Ted Johns. Richard Morris. The Strategic Alliance Handbook.
Mike Nevin. How to Run a Successful Design Business.
Shan Preddy. World Class Health and Safety. Richard Byrne. Mentoring - Cherry on Top!
follow link Karen Melonie Gould. Culture At Work - using organisational values to drive results. Andrew L. Changing and Surviving in Business. Functional Benefits. Emotional Benefits. Brand Personality. Brand Positioning and Differentiation.